In a world where time has become a precious resource, Citizen has established itself as one of the leading brands in the watch industry. Since its founding in 1930, the Citizen brand has continuously offered groundbreaking innovations and timeless elegance. With a combination of highly precise technology and first-class design, Citizen has become one of the most prestigious and respected brands worldwide.

What setzts the Citizen BN0166-01L apart?

The BN0166-01L is an exciting example from the Promaster series. This series, like the Citizen brand, enjoys an excellent reputation in the dive watch industry. The watch is water-resistant up to 200 meters, clearly indicating its classification as a dive watch. Indicators of this include the particularly thick, rotating bezel, the thick hands that glow in the dark, and the comfortable urethane strap, especially pleasant to wear in the summer. However, this model is not just an ordinary watch from the Promaster series.
The green-blue colored bezel immediately catches the eye. Looking at the dial, the green-blue coloring with a shimmering pearl effect stands out. The dial can resemble a blurry section of an ocean. The watch is equipped with Citizen’s world-renowned Eco-Drive movement. The advantage is that the watch’s battery never needs to be replaced. The watch charges itself using sunlight and artificial light. Citizen was not only the first brand to sell a watch of this kind but has been perfecting this movement for over 40 years. Additionally, it is truly impressive that the watch has a power reserve of at least 180 days, meaning it would continue to run for half a year without ever seeing light.
The demand for the watch is very high. One of the reasons is its technical sophistication and unique design, and the other is its limited quantity. It is only sold 7,000 times worldwide, including on

Citizen: A journey through the history of a legendary brand

The Citizen brand is globally known and appreciated for its high-quality watches and innovative technology. But how has this legendary brand evolved over time? Let’s go on an exciting journey through the history of Citizen.

The origins of Citizen can be traced back to 1918 when the Shokosha Watch Research Institute was established in Japan. This research institution laid the foundation for the later development of Citizen watches. In 1930, the first Citizen wristwatch was introduced, and the company established itself as a pioneer in the watch industry.

In the following decades, Citizen gained worldwide recognition through groundbreaking innovations. One of the most notable achievements was the development of the revolutionary Eco-Drive technology in the 1970s. This innovative feature allowed the watches to convert light energy into electrical energy and store it in a rechargeable battery. As a result, Citizen watches became environmentally friendly and no longer required battery replacements.

The 1980s were marked by the introduction of further technological breakthroughs for Citizen, including the world’s thinnest quartz wristwatch and the first solar-powered watch. Citizen established itself as a leader in the development of environmentally friendly and technologically advanced timepieces.

Over time, Citizen expanded its product range to cater to various tastes and needs. Whether classic dress watches, sporty chronographs, or modern smartwatches, Citizen offered a diverse selection of models for every occasion.

In addition to its technological innovation, Citizen has always emphasized stylish design and high-quality materials. Attention to detail and the use of premium components have made Citizen watches timeless accessories.

But Citizen is not just a brand known for quality and technology; it is also committed to sustainability and social engagement. The Eco-Drive technology reduces environmental impact by eliminating disposable batteries, and the company actively participates in environmental conservation projects and philanthropic activities.