Swatch What If Square SO34B100 Unisex Watch Black • Bioceramic Case • Multi-Colour Hands
Swatch What If Square SO34B100 Unisex Watch Black • Bioceramic Case • Multi-Colour Hands
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Model Number: SO34B100
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Product Details
Description
The Swatch SO34B100 Pierced Edge from the What If Square collection is a distinctive unisex watch featuring a square, matte black Bioceramic case. Bioceramic is a premium composite material made from ceramic and bio-based plastic, prized for its pleasant feel and robust surface. The dial bears the inscription "Rules do not apply", lending the watch a provocative character.
Three coloured hands — a yellow hour hand, a pink minute hand, and a blue second hand — create striking contrasts against the black dial. The matte black Bioceramic strap is completed by an equally matte Bioceramic buckle. The bio-sourced crystal sits flush with the case edge, reinforcing the purist, square design of this extraordinary Swatch.
Key Features of the Swatch SO34B100
- Bioceramic Case and Strap: Matte black with flush-set bio-sourced crystal for a purist, contemporary look.
- Multi-Colour Hands: Yellow hour hand, pink minute hand, and blue second hand for maximum legibility and unmistakable style.
- Signature Inscription: "Rules do not apply" on the dial and strap — a statement accessory for self-confident wearers.
Technical Data
Basic data
| Target group |
Unisex |
|---|---|
| Manufacturer | Swatch |
| Model series / Collection |
What If Square |
| Model number |
SO34B100 |
| EAN / GTIN | 7610522893023 |
| Display type |
Analog |
| Colour |
Black |
Case & Construction
| Case material |
Ceramic |
|---|---|
| Case colour |
Black |
| Case shape |
Angular |
Dial & Display
| Dial colour |
Black |
|---|---|
| Second hand |
Yes |
Movement & Drive
| Drive type / Movement |
Quartz |
|---|---|
| Date display |
No |
Strap & Clasp
| Strap material |
Other |
|---|---|
| Strap colour |
Black |
| Clasp |
Pin buckle |
Care instructions
Care Instructions for Wristwatches
Care & Cleaning
- Daily: Wipe case and bracelet with a soft, dry cloth to remove dirt and perspiration.
- Water-resistant watches: Clean with mild soapy water and a soft brush, rinse, dry thoroughly.
Important: Screw the crown down firmly beforehand!!! - Not water-resistant: Clean only dry or slightly damp, do not use water or cleaning agents.
- Avoid: Harsh chemicals, perfume, cosmetics and heat.
- Leather straps: Do not soak, clean only slightly damp and allow to dry away from heat.
- Water resistance: Do not wear in the shower or bath, have it tested annually.
- Battery (quartz): Have a depleted battery replaced immediately.
- Mechanical watches: Service by a master watchmaker every 5 years.
Storage & Handling
- Store the watch separately, not in direct contact with other jewellery (risk of scratching).
- Place mechanical watches on a flat surface when winding, do not leave the crown pulled out.
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Swatch – Watches that bring color to everyday life
Swatch stands for creative watch designs that have revitalized the watch world since the 1980s. The brand has become a symbol of lightness, fun, and a look that reinvents itself again and again – colorful, bold, and unmistakable.
Today, Swatch watches are an expression of personality and style. They combine reliable timekeeping with playful design and are ideal for anyone looking for a watch that is uncomplicated and looks a little more like you every day.

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