Swatch What If Square SO34B701 Men's Watch Black • Bioceramic Case • Luminous Hands
Swatch What If Square SO34B701 Men's Watch Black • Bioceramic Case • Luminous Hands
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Model Number: SO34B701
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Product Details
Description
The Swatch What If Square SO34B701 "What If… Blackagain?" is a bold wristwatch with a square design, featuring a matte black finish and a premium bioceramic case. The square matte black bioceramic case features a bio-sourced glass that extends edge to edge, offering a captivating lateral view of the white printed indices and minute track. The black dial is fitted with silver-toned hour, minute and second hands that glow in the dark. A white date and day-of-the-week window at the 3 o'clock position adds a practical touch to the overall design.
The integrated matte black strap made from bio-sourced material, complete with a matching loop, blends seamlessly into the case for a sleek, modern look. The Swatch What If Square embodies a considered approach to materials and a bold, avant-garde aesthetic that balances everyday wearability with style.
Key Features of the Swatch SO34B701 Watch
- Bioceramic Case: Square matte black bioceramic case with bio-sourced glass for a sustainable and durable design.
- Luminous Hands: Silver-toned hour, minute and second hands with a glow-in-the-dark effect for excellent legibility in low light.
- Date and Day Display: Convenient white date and day-of-the-week window at 3 o'clock for added everyday practicality.
Technical Data
Basic data
| Target group |
Unisex |
|---|---|
| Manufacturer | Swatch |
| Model series / Collection |
What If Square |
| Model number |
SO34B701 |
| EAN / GTIN | 7610522879546 |
| Display type |
Analog |
| Colour |
Black |
Case & Construction
| Case material |
Ceramic |
|---|---|
| Case colour |
Black |
| Case shape |
Angular |
Dial & Display
| Dial colour |
Black |
|---|---|
| Numerals & Indices |
Bar index |
| Second hand |
Yes |
| Luminous material (Lume) |
Yes (hands only) |
Movement & Drive
| Drive type / Movement |
Quartz (battery) |
|---|---|
| Date display |
Yes |
| Day display |
Yes |
Strap & Clasp
| Strap material |
Plastic |
|---|---|
| Strap colour |
Black |
Care instructions
Care Instructions for Wristwatches
Care & Cleaning
- Daily: Wipe case and bracelet with a soft, dry cloth to remove dirt and perspiration.
- Water-resistant watches: Clean with mild soapy water and a soft brush, rinse, dry thoroughly.
Important: Screw the crown down firmly beforehand!!! - Not water-resistant: Clean only dry or slightly damp, do not use water or cleaning agents.
- Avoid: Harsh chemicals, perfume, cosmetics and heat.
- Leather straps: Do not soak, clean only slightly damp and allow to dry away from heat.
- Water resistance: Do not wear in the shower or bath, have it tested annually.
- Battery (quartz): Have a depleted battery replaced immediately.
- Mechanical watches: Service by a master watchmaker every 5 years.
Storage & Handling
- Store the watch separately, not in direct contact with other jewellery (risk of scratching).
- Place mechanical watches on a flat surface when winding, do not leave the crown pulled out.
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Swatch – Watches that bring color to everyday life
Swatch stands for creative watch designs that have revitalized the watch world since the 1980s. The brand has become a symbol of lightness, fun, and a look that reinvents itself again and again – colorful, bold, and unmistakable.
Today, Swatch watches are an expression of personality and style. They combine reliable timekeeping with playful design and are ideal for anyone looking for a watch that is uncomplicated and looks a little more like you every day.

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If the piece doesn't fit perfectly, take advantage of our generous 100-day return policy – uncomplicated and free of charge. Experience for yourself why over 13,000 customers have found their timepieces with us.
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